Tim Rogers: At length, after a bit of business talk that maybe resembled a cousin of an actual breakfast meeting, Rutledge blurted out a question that had been troubling him: “Why did you buy Woot?”  For the uninitiated, the term “woot” is an expression of joy that sprang from online role-playing games, a portmanteau of “wow” … Continue reading Modern Marketing Use Case: This Internet Millionaire Has a New Deal For You